marketing

instead of positioning as a brand and doing brand communication, we prefer to achieve faster and more organic growth by positioning as an influencer, refusing to use classical marketing methods, eliminating intermediary costs and unreliability, and doing direct influencer communication. instead of doing brand advertising (marketing), we find it more effective to do pr communication (public relations).

with the "dear humanity" project, we aim to build our own content source, publishing organization, community and social media and spread organically through word of mouth, not through advertisements, but through user generated content.