market

a market with great potential but underdeveloped

dating app revenues have grown every year since 2015, reaching $5.34 billion in 2023. by 2023, 349 million people worldwide were using dating apps. at least 20 million of them pay for premium features.

on the other hand, it is also true that the online dating industry has been facing a serious crisis in recent years. in fact, one of the biggest problems with current dating apps is that they are failing to attract generation z. at the same time, the number of female users has been declining.

according to a recent survey of college and graduate students across the united states, 79 percent of respondents said they don't use a dating app even once a month. match group, parent company of industry leader tinder, and bumble, the second largest app in the industry, are downsizing by laying off staff.

apple app marketplace appstore has started to directly categorize 'dating' apps as spam and warned developers that ''there is no need for another dating app''.

while the figures show that users in the sector are very open to innovation and tend to try multiple options, current apps fail to meet their expectations for innovation.